Right from the last year, Facebook brought in substantial changes in the news-feed postings’ algorithm. Many non-profit organizations have seen a decline in their marketing. Attention to the adjustments in Facebook’s algorithm is important to maximize the probability of reaching the huge addresses on Facebook and to make the non-profit Facebook Social Media tactic successful.
Non-profit organizations that target Facebook as their mode of marketing fail to realize the considerable changes that have turned out in the Facebook’s algorithm.
In 2012, Facebook was declared as an open business corporation and was delegated the responsibility of making a profit. Facebook is creating the most attention-grabbing flow of content possibly personalized for each of its 2.7 billion users. This was the deep concern of many businessmen and also the shareholders who were worried about the share amount right from the time when the algorithm of Facebook’s news-feed changed.